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Product Infomation Microsoft Dynamics™ CRM
Customer Relationship Management (= CRM) means more than a customer database. All important operations of a special client are stored on a central platform. The achievements involved are especially the better customer support and the optimization of internal business processes. Individual target-group-specific quotes, improvement of service quality, enhancement of customer satisfaction as well as an efficient sales process organization eventually lead to an increase of your company success.
Microsoft Dynamics™ CRM 4.0 is a complete CRM suite that covers the areas marketing, sales and customer service. A continuous solution provides for the optimization of your customer-oriented business processes. The integration of the system with the familiar user interfaces lead to short introductory times, a high efficiency as well as quick acceptance of your employees. Routine jobs for instance could be automated due to integrated workflows or to dependency definitions. With the help of the mobile-client support customer-relevant data can be even provided to field staff via PDA.
The complete storing of customer-related operations is the basis for significant evaluations. Therefore, Microsoft CRM provides specialized Reporting Services and dynamic interfaces to MS Excel. These tools support users with the analyzing of its business situation and establish therewith a solid basis for the company’s success.
The flexible possibilities for adjustments definitely belong to the systems’ strengths. The data structure can be individually extended and adjusted without having any programming skills. Even complete new entities (data tables / records / object classes) can be created and linked with given data structures. A graphical editor is available in order to design all input masks. For extending and integrating the system to third party software several interfaces are provided (e.g. access via web services). So the program is able to completely reflect the particular industry and operational requirements.
Based on approved standard technologies Microsoft CRM is compatible to the given system environment. This avoids an additional involvement of IT resources. Due to the consistently integration beyond system and company borders a platform that connects all departments and involves customers as well as partners is created.
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